BACIL - Competition - OGD502

To give myself a creative boot up the backside and get me back into the swing of studying, I entered a competition I'd been given through freshers fair.

The brief was to design a poster that highlights the importance of looking after your possessions whilst you're out and about. Specifically focusing on the younger audience.

My pitch (50-100 words)

"Using an isometric perspective, I was able to create a simple mobile phone and small ‘thieves’. By belittling the thieves and making the mobile larger, I was able to emphasise the importance of your belongings."

GIFT Ltd. - Final Logo - OUGD502

Here is the final design after a swap from Gill Sans to DIN Condensed to Bebas Neue (Bebas because of its free commercial licensing) and a complete redo of the highlights and shadows. This was due to the white stroke that was previously used was not able to minus back using the pathfinder (For some reason). This was done for the web designer as he required transparency through png format.

Overall, I am happy that I was able to execute the clients interpretation of the brand and receive a positive reaction.