(Ethan, Gaby and Drew) We are Hot Content
Slide 2 Introduction —
Introduce ourselves in order as seen on screen.
Slide 3 Ethos —
Our style and our ethic is something we take great pride in.
With so many different styles and skills housed within us as a collective we push ourselves to be the forefront of digital design.
With iconography and logo's being something we want to generate a lot of income from. We also like to work with the publication design sector for larger more extensive projects giving us more room to play with, and generate, ideas.
We are inspired by our clients ideas and desires but also look into the real world around us at studios such as Hey and Herringbone for their sheer consistency.
However all of this aside it is passion design that inspires us most.
Slide 4 USP —
Our USP is our broad range of abilities & skills we collectively harbour as a group.
Each team member has something completely different to offer to the table in terms of skills & ways of creative thinking.
This allows us to take on projects & clients from all corners of the industry, as well as the added factor that while working we are still learning, from one another.
We offer a community based ideal, with ability for diversity & open minded likeness.
Slide 5 Identity —
As seen on screen. [Give a brief explanation of what it's all about — Leave it up for interoperation for the listener(s)].
Slide 6 Manifesto —
As Hot content, we have to take pride in the work that we do to make sure that it is as creative and inspired as possible.
However we also do not want to limit our selves in terms of what it is we do and for whom we do it. We want to mix corporate ideas and packages with the independent and self made businesses. This way we can handle those bigger projects with the same care and attention as the smaller projects. Companies to work with will say as a result, hoping to work for bigger than life brands as well as the local smaller companies.
From Natwest to the local clothes line, every project will be treated with the same energy. As long as we are passionate about the project we will undertake it and make sure the best results are met.
Slide 7 Studio Space —
Studio space is something that often thwarts the start up creative. However at Hot Content, we know its how you use the space that makes it beautiful. So for us it is about an area that has our stamp on it and suitable for meeting clients, however dose not have to be a permanent strong hold. So long as we are in leeds and within our budget we will be happy.
East Street Arts and Castleton Mill both offer the spaces we would need in desirable city locations at rate that are perfect for our early days, With weekly rental plans to full time lets. these average around £200pcm.
With the 3 of us working closely together and our own equipment, what we need from the office space is massively reduced.
Slide 8 Financials —
For all creative industries the initial start up costs are the most restricting factor. However for us using a minimal but well thought approach will keep our costs down as well as making it possible for us to do everything that we need to as a business.
A basic run down includes hardware to make our personal mac books suitable for use on a professional scale ( monitors, mice, tablets etc), the stationary and backup hard rive/ equipment protection. Priced with leeway brings us to £2707.00 for the first month. Including software licences in both the start up figurers and the first annual outlay brings the first year investment total too £4307, excluding rent.
Monthly we must consider our over heads, rent, licence agreements and internet providers. On average a business internet plan with unlimited downloads and hosting abilities is £35-50 pcm including fitting and wifi router. This means that regardless we have to cover £410 for the software licences, rent and internet service. Add a leeway onto this for the purpose of travel and meetings, but these are precautionary costs.
Slide 9 Legal —
As for the legal elements of this we have worked to the model of a limited liability partnership. This means that we cannot loose anything we haven't directly invested into the partnership. It also means the debts are settled by the business account not by us as partners.
This means that we have flexibility as a company as well as maximum and equal profit shares. this legal structure gives us equal cuts of all work undertaken under the business name. As a result we will reserve all of the rights to our designs unless the rights have been brought by the client.
Slide 10 Future —
Our future is based in our clients, to work with these clients from start up through to success and the result is that we will have a loyal client base as well as the skills and potential to handle any project we choose.
With the legal structure as well as the dedication of the team there is no reason at all that we shouldn't be able to achieve international trade as well as a profile that will gain the attention of out competition.
Slide 11 —
Thanks!
