A designer based in Colchester, UK.
Kim has shown a good range of uses for her brand. But in spite of all this, I can't help but feel the blue/red gradient she included in some of the collateral is unneeded.
With a simple as can get logo and effective colour way, I like how the business cards are uncluttered and uncomplicated. Her use of white space really lets each letter breath on the page. This gives a very fresh and inviting feel to the brand. Something of which I wish to mimic myself.
When you put so much work into branding yourself and I know personally that it takes a long time to get something you are truly happy with. It seems a shame to include such little detail on your journey and how you got the the outcomes you did.
I will attempt to address this within my own work and include some sort of a direction and have more consistency that will represent how I got to where I was. This will hopefully make it clear like the previous example and how they shown where the pattern and shapes came from as they were not just plucked from thin air. There is always a route in which you followed and I feel it is important to represent this visually within the final presentation of examples.
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