Sunday, 16 August 2015

Zeek App - Branding & Identity - OUGD502

I've recently purchased a book token from the gift card marketplace Zeek. But it wasn't the gift card that made me shop there.

They run primarily from their mobile app which has recently been re-designed. This caught my eye and I thought it was very well executed.





Even the packaging I received the card in was appealing to the eye, I found it to be very rememberable and strong brand.
The logo, shown above, so effective in communicating the given message, gift cards. With the token like features on the end of each edge give a good contrast to the smooth sides of the letter.

The designer(s) of which are unknown to me, the only information I could find on the design this brand is the UI/UX redesign of the app on BÄ“hance from Nicole Bierbrier, a Graphic Designer from Isreal:


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