Something more came in to have an informal session with us. It was great to be able to see them after DBA and get to engage further.
The task was to market a new cereal that was different to other conventional cereals, it needed to be marketed towards children, and it needed to be healthy.
Working in a group of 6, we all set about brainstorming, but to add spanners into the works, the guys at SM were incorporating various restrictions and factors that changed the thought process we needed to complete the task:
Presentation:
Conclusion:
Overall, this was a really great experience that has provided me with some vital feedback on how not just myself but how we presented as a collective.
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