Logo Idea & Changing Name — DBA — OUGD602

After the feedback from DBA was considered, it became clear that there needed to be a more clear and concise name for the product to ensure that we are not pigeonholing ourselves to a specific aspect of the market.

We went through a large range of name idea's, primarily based on latin words, as they provided a more 'pharmaceutical' feel like most other medicines:

• Excelsus
• Incendium
• Invigorate
• Ergo
• Positiva
• Caput
• Levels
• Acutus
• Ducit
• Rebus
• Vis Industria
• Claritate
• Corpus
• Magnus
• Prosperity
• Spur
• Aequm
• Boom
• Chorobates

With all of the above considered, we realised that we'd gone into a downward spiral of just listing Latin words that didn't necessarily communicate the best possible meaning when the brands mission statement, audience and ethos were considered.

We decided that the first word, 'Excelsus' was the most appropriate for the product. However, the Latin words ending in 'sum' is masculine, to counter this, if the word ends in 'sum' allows the word to be neutral.

Final brand name: Excelsum