Rethinking Product Names — DBA — OUGD602

After the feedback meeting with the members from the DBA, one concern they had was the names BA/BSc, MA and PhD. They found them too be too restrictive and hard to remember, so to rectify this, we must go much simpler and slightly more obvious.

They mentioned that the market for students is so diverse it's easy to only target a certain amount of students such as ourselves rather then the whole picture, whilst pointing out that you cannot please everyone, but you can make your product more diverse by using names that do not necessarily restrict or overcomplicate them.

After a quick brainstorming session with Tom, James and myself, we all agreed on three names for the products that would represent different points in the timeline of completing a task, task meaning an essay, exam or any other important job that requires you to be at your peak.

The names:

• Rejuvenate
• Focus 
• Illuminate

These names can be used for individual products or in a set with a specific order to take them in, this will go as follows:

1. Focus — Aids in completing tasks
2. Rejuvenate — Rest and recover (Improves sleep and reduces anxiety)
3. Illuminate — Assists your social abilities and maintains natural energy levels