Visual Direction — DBA — OUGD602

As we chose to go down the student/study drug route, we straight away knew that it needed to be taken seriously and not branded as if it something that should be abused.

One example we all agreed would be a great source of inspiration is Huel (A 100% natural meal in powder form that is mixed with water or milk):

Huel

It is this stripped back identity that allows the true contents of the product become a larger part of the brand. It also employs the typical swiss/international style that has been proven to be rigid and trustworthy; something of which we desperately need in such a controversial product such as Nootropics.

Other examples that employ a similar direction as Huel:

Soylent

This drink brand uses junk food as its catalyst in what is a considerable strong campaign, this could be utilised within our own brand in a similar way, directly and efficiently differentiating you from the noise and inconsistency of competitors.

Feed

'Feed' is a simple ready to drink meal replacement/addition who's USP is 'Smart food for productive people'. They are certainly merging the current market with the market that Huel is taking advantage of, and when you think of drinks like 'Slimfast' you wouldn't associate with this particular product, just going to show that the way a product is branded dramatically alters the customers perception of it.


Conclusion

Feeding off from the above point, if we were to give our product an identity such as these examples, we would essentially be separating ourselves from the current mishmash of products that currently exist as it is so radically different yet refreshing in relation to whats already out there (outlined in previous post). Allowing people to respect your product based on your product alone and from the added noise of what is currently in the market.