The feedback in brief form:
- Overall the design treatment was well justified
- Straight to the point, no messing about, they're drugs and they're marketed as such
- There was a split divide as to whether this was the best route to go down
- Really loved the honesty of the product
- Felt like there was a certain sense of creativity trying to escape from the modernist/swiss execution style
- They thought the presentation was professionally put forward and they enjoyed looking at the various animations
Personally, this has been an extremely rewarding brief, gathering feedback from genuine industry professionals has given me a taste of what it is really like to have a client with a vision and to have to pitch your own designs to them. It was also a great opportunity to grow my own presentation skills and more specifically presenting in a group.
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