Adding a Splash of Colour — Personal Branding — OUGD602

As the personal identity produced in OUGD402 does not need to be changed (as established in level 5) it seems necessary to add some colour to give it slightly more personality and also allow the website to pop a little more, as employers will be looking at this, it needs to be of highest quality and every aspect of my personal brand needs to be considered and informed to correctly reflect who I am as a designer.

As COP3 has had such an impact on my practice, incorporating a colour often used by one of my greatest influencers, Le Corbusier is a great way to inform my identity through my interests other than graphic design.

I began looking at Le Corbusier's switches to determine what colour would work best with my identity, and also what my personal favourite was:

From all the options available in these swatches, the one that stood out to me the most was 'Corbusier Yellow', which is used throughout his series of buildings entitled 'Unité d'Habitation' built in France and Germany, to which I had visited over Christmas and captured some of the above colours in action, which also features Corbusier Yellow:



This colour will be added subtly into the website I will be designing and building to host my work, for example, as a mouse hover for links, and possible onto my logo to add more flair, as the black/white cleanliness has become somewhat tired out over the last couple of years of use.