Being unknown to what they had in store for us was a refreshing alternative to self initiated briefs.
The Brief
Create a brand & visual identity for a range of three Nootropic products (Cognitive enhancing drugs).
Upon first glance, this brief seemed very unusual and requires a lot of addressing in terms of research and combatting controversy or stigma that may be associated with the products. A more in-depth blog post on what Nootropics are and their effects is forthcoming.
Notes taken during briefing.
The most important aspect of this project being:
- Target Audience
- Mission Statement
- Core Values
- Brand Name
They want to see something different and not like the usual pharmaceutical or 'fitness' orientated branding that looks as they put it boring and predictable.
From what the guys were saying, they wanted more emphasis on the presentation of the product, they want a clear and concise idea, but most of all they want to see the presentation be told in the form of a story. And thus being able to address any concerns or queries they have, without stumbling or making excuses, however this can only be achieved with a strong concept/brand — to essentially prove that we as a group have confidence in the product and idea's.
Our group is as follows:
- Cameron Wolfe
- Myself (Ethan Earle)
- James Feehan
- Tom Hodkin
This was decided an the basis that we all have strengths in different subject areas, conceptual, knowledge of product, visual identity and most importantly we enjoy presenting ideas as a group.
The main consideration to take from this briefing: keep it informal and fun.
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