Current Nootropics Markets — DBA — OUGD602

Deciding to tap into already existing markets allows us to expand on what is already out there, and there is plenty on'smart drugs' for students, however, they are extremely poorly branded and do not best represent students or any academic professional for that matter.

An article featured on The Guardian explains how "Students used to take drugs to get high. Now they take them to get higher grades"

It is the fact that these types of things are being reported on popular news sites that proves that this market is very much accessible if done correctly. However, there is still an eer of shadiness about it, like they know they are doing something wrong and that the accessibility of these drugs are not as easy as they might seem.

To combat this, our product could essentially counter this stigma, by putting what exactly is in the drugs and how they work at the forefront of the brand to ensure that those taking it know exactly what they do and their effects. This will further reduce the amount of stigma attached to these types of drugs, also by professionally presenting them as drugs and not any other form of 'supplements' or something that could be misconstrued as being anything other than a drug.
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