Already knowing that it is students as a general audience, we needed to refine what area will be targeted, for this example, it is education.
So we began looking at what drugs worked best for education, and their effects/strength:
After we'd established the facts, we set about naming each of the products to best suit their application.
As there is three products required to be presented, we split the drugs into three separate categories, this will represent the strength of the drugs, from strong, to strongest and also correspond to different levels of education, the higher the level the higher the potency:
- BABSc
- MA
- PhD
We also had the idea of using satirical hints within the name, for example 'Delivernoo', similar to another food delivery company, however, as most of its riders are students, it would make more sense as a nootropic delivery company, adopting the 'By students, for students' type ethic.
Additional to this, we speculated possible brand names, which would most obviously include 'Noo' to coincide with the delivery aspect of the brand, this would apply throughout everything, with the most recognisable aspect being the 'Noo'. Running throughout all other aspects of the brand also means consistency and reliability, something of this nature needs to be professionally presented, as people will not trust the products if the brand is not appropriately received.
Overall, this particular brainstorm was a success, we have essentially sorted the fundamentals of the brand and its products:
- Target Audience: Students (18+ to avoid controversy)
- Product Name(s): BABSc, MA and PhD
- Delivery Service: 'Delivernoo'
- Possible Brand Names: 'Nooschool' or 'Nooschool'
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